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Contemporary Approaches in Education and Communication

Edited By Hasan Arslan, Mehmet Ali Içbay, Alejandro J. Gallard and S. Lizette Ramos

This book presents a collection of papers written by researchers, teachers, administrators, analysts and graduate students working and doing research in the field of social sciences. The scientific studies include a wide range of topics from the analysis of social science textbooks to the teacher image in newspapers, the relationship between self-efficacy and cognitive level and the role of organizational silence on the loneliness of academics in work life.

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For What Purposes Do Knowledge Workers Use Social Media? A Conceptual Framework Development Effort (Oya Zincir)


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Oya Zincir

For What Purposes Do Knowledge Workers Use Social Media? A Conceptual Framework Development Effort

Abstract: Most of today’s organisations are aware of social media and its effects on employees and organisations. They tend to work with talented people, especially for their abilities and capabilities. Knowledge workers are the most valuable asset of a 21st century organisation. They bring benefits to organisations in a variety of important ways such as; making connections and collaborating with stakeholders, harnessing and sharing knowledge and using knowledge creatively, etc. Thus, it is important to develop a deeper understanding of knowledge workers’ social media usage purposes in today’s business world. In this context, to understand knowledge workers’ social media usage purposes will provide a more detailed picture of a “21st century knowledge worker.” The basic problem of this paper is to understand which social media platforms that today’s knowledge workers use and for what purposes they use these platforms. Based upon the literature and recent studies, a conceptual framework is proposed that explains five basic social media usage purposes of knowledge workers. It mentions sharing and collecting information, collaborating with work-related individuals and organisations, building a personal brand, building a network, and socialising.

Keywords: Web 2.0, Social Media, Social Media Usage Purposes, Knowledge Worker, Conceptual Framework

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