The essays included in this book offer an overview of literary works, films, TV series, and computer games, which reflect current social and political developments since the beginning of this century. The contributions intend to x-ray the most crucial aspects of contemporary North-American literature and culture. Addressing a variety of media, the authors of the essays probe the many ways in which repression and expression are the primary keywords for understanding contemporary American life and culture.
#effyourbeautystandards: Body Positivity Movement as an Expression of Feminist Identity (Olga Korytowska)
#effyourbeautystandards: Body Positivity Movement as an Expression of Feminist Identity
Abstract: Focusing on online body positivity movement in the context of feminist legacy, the article analyzes its promises of fostering new appreciation of various embodiments as well as the limitations posed by potential appropriation of body-positive ideals.
Keywords: body positivity, body image, feminism
A photo of a bikini-clad woman standing in a confident pose and smiling. Underneath there is a short description and hashtags, giving additional context for the photo. Arguably, this is a ubiquitous image online.1 What makes it stand apart from many other pictures of women enjoying the summer heat, however, is the size of the model (her body is considerably larger than required by mainstream standards) as well as the already-mentioned hashtags, such as #bopo and #effyourbeautystandards. It is those small but powerful indexing tools that put the photo in another context and make it one of the increasing number of examples of body positivity movement, which can be found across social media. This recent abundance of body positive content online has been accompanied by a proliferation of body positive discourses, a change visible in the mainstream culture as well – with “empowering” advertising campaigns like those by Dove, careers of models such as Winnie Harlow, Tess Holiday or Shaun Ross, or Lena Dunham’s performative nudity on HBO’s Girls (Marghitu and Ng).
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.