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Virality and Morphogenesis of Right Wing Internet Populism


Eva Kimminich and Julius Erdmann

Information and its individual interpretations are highly discussed in social media. Their use and misuse is an important subject for cultural and media studies. The theoretical framework of this volume is based on a synopsis of socio-constructivist and semiotic paradigms, which permit insight into ongoing adjustments of the social perception of reality and the thereby changing benchmarks. The assembled micro-studies concentrate primarily on right-wing Internet populism in Germany, France and Italy and allow a more precise idea of the effects the disseminated myths, metaphors and memes can have: Becoming viral, they can have an influence on a society’s semiosphere, i.e.on common sense and social life.

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List of Figures


Fig. 2.1.The semiotic square of Italian political categories.

Fig. 2.2.The mono-axial representation of political categories.

Fig. 2.3.The new categories of political discourse.

Fig. 6.1.Google Trends analysis of the search term “BRD GmbH” (as of August 2017).

Fig. 7.1.Content Facebook page Keine weiteren Asylantenheime in Deutschland from 1–18 January 2017 (n=106 posts).

Fig. 8.1.The final image of the Million Dollar Homepage.

Fig. 8.2.The final image of Reddit Place.

Fig. 8.3.The center of Pixelcanvas in April and July 2017.

Fig. 8.4.“Cataloniaball” on Pixelcanvas.

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