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The Language Management Approach

A Focus on Research Methodology


Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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Contributing authors


Amerrudin Abd Manan is currently a Senior Lecturer at Univeristi Teknologi Malaysia, Kuala Lumpur. He obtained his Ph.D. from the University of Liverpool. His research interests include vocabulary studies, English for specific purposes, corpus linguistics, and applied linguistics.

Hiroko Aikawa is an Adjunct Lecturer at Kanagawa University, Japan, where she teaches English. Her research interests include sociolinguistics and TESOL, with a particular focus on intercultural interaction in the Japanese workplace and language education for that purpose.

Nor Liza Ali is a Senior Lecturer at Universiti Teknologi Malaysia, Kuala Lumpur. Her areas of interest are English curriculum and literacy education, language of instruction in STEM education, and educational language planning issues. She had the privilege of learning from the late Richard B. Baldauf Jr., whom she fondly addressed as Uncle Dick.

Hirofumi Asada is a Professor in the Department of Intercultural Studies, Faculty of Literature at Kurume University, Japan. He received his Ph.D. in applied linguistics from La Trobe University, Australia. His research interests lie in the intersection of sociolinguistics and second language acquisition, particularly linguistic and cultural adaptation processes in study abroad contexts.

Richard B. Baldauf Jr. was Emeritus Professor of TESOL Education at the University of Queensland, Australia. His research and publications focused on language policy and planning, especially as it relates to education in the Asia Pacific region. He wrote numerous articles and co-edited or co-authored more than 15 books related to language planning with Multilingual Matters, Routledge,...

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