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The Language Management Approach

A Focus on Research Methodology

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Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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The historical position of Language Management Theory (J. V. Neustupný)

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J. V. Neustupný

The historical position of Language Management Theory1

Abstract This paper looks at the historical position of language management in relation to other theories. Language management covers all behaviour that has language as its object and is reflected in a multiplicity of theories from the Early Modern, Modern and Postmodern paradigms. This includes contemporary ethnomethodological theories of repair, Gumperz’s interactional sociolinguistics, theories of language acquisition, critical discourse analysis, theories of language rights, language imperialism theory, multicultural policy theories etc. However what has been known as the Correction Theory and later as the Language Management Theory is the only system that accommodates both simple and organized management, includes grammatical, non-grammatical communicative and sociocultural management and proposes a processual model; hence, it deserves the acknowledgement of separate identity, such as in the name ‘General Theory of Language Management’.

The final section of this paper proposes three strategies for this theory:

1. To develop common networks with other theories of language management.

2. To actively search for the possibility to utilize components of other language management theories.

3. To uphold the General Theory of Language Management unless evidence becomes available that some other theory better performs the role of a general theory.

Keywords language management, language planning, theories of language management, history of Language Management Theory, General Theory of Language Management

1 Introduction: An update on Language Management Theory

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