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Advanced E-Business Research

International Trends & Issues

Edited By Stephan Böhm, Werner Quint and Peter Winzer

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

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Mobile Readiness of Corporate Websites: A Cross-Country Analysis of Implementation Status and Performance Impacts (Stephan Böhm / Christoph Powilat)

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Mobile Readiness of Corporate Websites:A Cross-Country Analysis of Implementation Status and Performance Impacts

Stephan Böhm, Christoph Powilat

Abstract: Internet usage is going to progressively shift from desktop to mobile devices in the coming years. For this reason, mobile optimization of corporate websites is increasingly important for companies to provide a positive user experience and maintain efficient communication for customers and other stakeholders. The need for mobile optimization of corporate websites has become even more urgent due to the fact that Google has announced in 2015 that it will use mobile friendliness as a ranking signal. As a result, websites not optimized for access via mobile devices might drop in rankings or disappear from mobile search result pages. Accordingly, companies have to enhance their websites and must ensure that they are providing useful information that is easily accessible via mobile devices. Previous studies mostly focus on either evaluating the status quo of mobile readiness or evaluating the user’s perspective of mobile information searches. Little research has been conducted on how companies in various countries and in different industries meet the challenges of mobile optimization and how this implementation status has an impact on corporate website performance. This study aims to close this gap by analyzing the status quo of mobile readiness and website performance related indices using a sample of large corporations from six countries.

Keywords: Corporate Websites, Mobile Friendliness, Mobile Usability, Mobile Searchability, Mobile Visibility, Country Analysis

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