International Trends & Issues
Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.
User Experiences, Preferences, and Interaction Design of Intermodal Mobility Applications (Ulrike Stopka / Katrin Fischer / René Pessier)
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User Experiences, Preferences, and Interaction Design of Intermodal Mobility Applications
Ulrike Stopka, Katrin Fischer, René Pessier
Abstract: Against the background of changing social values towards resource efficiency and environmental benefits today’s mobility is lived less than an alternative choice between different transport modes, but rather in their intermodal combination during a trip. The increasing diversity of mobility services is combined by the users under very pragmatic aspects in order to get from A to B as fast, reliable, convenient and cost effective as possible. In particular, young people without an own car integrate shared means of transport offered by commercial companies or by private communities as a matter of course in their mobility mix. A prerequisite for this are smartphone-based apps, which support various functions of an intermodal travel chain. The scientific monitoring and evaluation of the development of an intermodal mobility application prototype is presented in the following article.
Keywords: intermodal mobility applications, user experience, user preference, interaction design
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