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Advanced E-Business Research

International Trends & Issues

Edited By Stephan Böhm, Werner Quint and Peter Winzer

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

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Evaluation of the Impact of E-Services on Customer Willingness to Pay for a Higher Bandwidth in the German Broadband Market (Peter Winzer / Erik Massarczyk / Tom Edward Kiel)


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Evaluation of the Impact of E-Services on Customer Willingness to Pay for a Higher Bandwidth in the German Broadband Market

Peter Winzer, Erik Massarczyk, Tom Edward Kiel

Abstract: The German broadband market is characterized by a gap between supply and demand of broadband connection speeds and e-services. However, individual behavior depends on the different customer preferences. Customers differ in particular with regard to their required products and services, which results in different degrees of customer willingness to pay for each service. In general, the population is divided, because the majority of the people are not technically orientated or heavy Internet users. Moreover, customer willingness to pay depends directly on the supply situation of e-services and the corresponding customer needs. The majority of the population currently uses broadband connection speeds of up to 16 Mbps, because with this bandwidth they are able to use most of the offered services. In the light of the above, the question is: why and how should customers use broadband connection speeds higher than 16 Mbps? In most cases, customers are only willing to pay more for the provision of broadband access if they recognize a significant additional value and an improvement in comparison to the current and past situation. This paper focuses on the question of whether e-services have an impact on customer willingness to pay for higher broadband connection speeds. It is, however, questionable whether people are willing to use e-services as they might currently have no...

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