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Advanced E-Business Research

International Trends & Issues

Edited By Stephan Böhm, Werner Quint and Peter Winzer

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

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E-Business and CSR: An Unbridgeable Tension? (Anabel Ternès / Joachim App)


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E-Business and CSR: An Unbridgeable Tension?

Anabel Ternès, Joachim App

Abstract: While many stationary dealers have already adapted to the growing requirements of customers with respect to Corporate Social Responsibility (CSR), many e-business companies have not yet made this pioneering position shift. However, a sustainable harmonization of e-commerce platforms to the needs of green customers1 is an indispensability to survive for many online merchants in the competitive market in the future. Even today, many of the critical customers of Generation Y face an almost insoluble dilemma. Although they want to benefit from the numerous advantages of online trading, at the same time they also want to act in accordance with their personal values and morals. The resulting tension results in the last resort, either in a purchase, which for reflecting customers, “does not feel good” or in making the decision not to purchase due to the internal discrepancy. The object of the online businesses is, therefore, to largely minimize or eliminate the pressure in order to appeal to those customers who expect the social and environmental responsibilities from online retailers. But who exactly are the customers? How can this balancing act between e-commerce on the one hand and CSR on the other side be mastered? The results that emerged from qualitative interviews with consumers on this topic confirm that e-business and CSR are not necessarily mutually exclusive and show, on the other hand, room to maneuver, which, if utilized, can result in...

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