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Discourse Studies – Ways and Crossroads

Insights into Cultural, Diachronic and Genre Issues in the Discipline

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Edited By Karolina Bros and Grzegorz Kowalski

The volume brings together papers emerging from the GlobE conference (University of Warsaw). The authors explore major topics in Discourse Studies, offering insights into the field’s theoretical foundations and discussing the results of its empirical applications. The book integrates different lines of research in Discourse Studies as undertaken at academic centres Europe-wide and beyond. In this diversity, the editors identify certain dominant lines of study, including (new) media discourse, political discourse in the age of social/digital media, or professional discourse in globalized workplace contexts. At the same time, the volume shows that Discourse Studies not only investigate emerging language phenomena, but also critically reassess research issues formerly addressed.

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The pursuit of efficiency in the era of the text ‘born digital’ (Radostina Iglikova)

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Radostina Iglikova

University of Shumen, Bulgaria

The pursuit of efficiency in the era of the text ‘born digital’

Abstract: The following article is based on the proposition that certain elements of the theory of textuality as proposed by de Beaugrande and Dressler in their seminal Introduction to Text Linguistics (de Beaugrande & Dressler, 1981) can be successfully employed in the analysis of the phenomenon of the “born-digital” text (see Metz, 1993; Erway, 2010; Neal, 2015) and the discourse it pertains to – i.e. the textual content populating the innumerable pages of the World Wide Web. More specifically, the paper recognizes the opportunities as well as the challenges stemming from the inherent digital convergence, non-linearity, hypertextuality and interactiveness of the Internet as a medium, and, in turn, aims to pinpoint some of the potential benefits of approaching online discourse from the perspective of efficiency as a regulative principle. In this respect, the article can be regarded as an attempt at bridging the gap between tradition (in the face of text-oriented discourse analysis) and current trends (the abundant and varied literature exploring what is widely referred to as “writing for the web”).

1. Introduction

The beginning of the 21st century is marked by the prevalent influence of globalization in every sphere of human life (see e.g. Giulianotti & Robertson, 2006; Robertson & White, 2007). The most obvious example of the hegemony of the ‘global village’ social developments and the major...

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