Insights into Cultural, Diachronic and Genre Issues in the Discipline
Edited By Karolina Bros and Grzegorz Kowalski
The volume brings together papers emerging from the GlobE conference (University of Warsaw). The authors explore major topics in Discourse Studies, offering insights into the field’s theoretical foundations and discussing the results of its empirical applications. The book integrates different lines of research in Discourse Studies as undertaken at academic centres Europe-wide and beyond. In this diversity, the editors identify certain dominant lines of study, including (new) media discourse, political discourse in the age of social/digital media, or professional discourse in globalized workplace contexts. At the same time, the volume shows that Discourse Studies not only investigate emerging language phenomena, but also critically reassess research issues formerly addressed.
Problem-Solution text pattern and references to target groups in crowdfunding projects’ presentations (Grzegorz Kowalski)
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University of Warsaw, Poland
Problem-Solution text pattern and references to target groups in crowdfunding projects’ presentations
Abstract: This paper analyzes the use of the Problem-Solution text pattern in crowdfunding projects’ presentations, for which purpose it takes Hoey’s (1983, 2001) model of Problem-Solution text as a point of reference. Hoey’s model is, however, supplemented with methodologies originating in multimodal discourse analysis to grasp the multisemiotic intricacies of the genre in question, including written text, spoken text, graphics and motion pictures. Also, a critical discursive approach is employed to analyze how the projects’ authors discursively construct the Problem and the Solution, and how they define the target groups for projects marketed at local and global crowdfunding platforms. In particular, the research focuses on discourse strategies applied to (1) construct local vs. global significance of the Problem and (2) to identify and positively evaluate the relevant Solution, and (3) those whereby the target group concerned is defined. Empirical material is excerpted from presentations of three crowdfunding projects marketed at the local Polish crowdfunding platform PolakPotrafi and three from the global crowdfunding platform Kickstarter.
1. Introduction: crowdfunding
Dynamically developing since approximately a decade (for statistical data, see e.g. Dushnitsky, Guerini, Piva & Rossi-Lamastra, 2016), crowdfunding has now become one of the key phenomena of Web 2.0, or a World Wide Web co-constructed through interactions by the virtual community of its users. Taxonomically, crowdfunding is sometimes related to crowdsourcing (e.g....
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