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A Reflection of Man and Culture in Language and Literature

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Edited By Mária Matiová and Martin Navrátil

This book consists of scientific chapters devoted to innovative approaches to examination of anthropocentrism. It depicts human beings as physical, spiritual, social and cultural creatures perceived through the lingual and literary lens. The publication has an intercultural foundation, as it examines Slovak, Russian, German, English and Romanian languages.

The authors of the book discuss issues which transcend the boundaries of philological research. They apply knowledge from various fields, such as psychology, communication theory, aesthetics, mass media and other social sciences in order to obtain relevant scientific results. The authors present critical analyses and interpretations of contemporary theoretical and practical problems occurring in the selected areas of expertise, and outline the perspective research possibilities.

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Lexical Means Used in the Realization of the Tabloid Principle: (Based on the Stimulation of Malevolence)11The article was published with the financial support of the University Grant Agency of the University of Constantine the Philosopher in Nitra within the project no. I-14-213-02 “Solution of linguistic and extralinguistic means involved in the realization of the tabloid principle in Slovak print media”.

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Mária Matiová

The most desired commodity in contemporary society is information. As the tabloid press not only informs but also convinces, its elemental attributes are subjectivity, expressivity, enticement and value judgment. There is implied a complex of stylistically marked linguistic and non-linguistic means their suggestive effect at the surface level of tabloid press texts.

The tabloid principle is based on text simplification but also on the potential emotional exploitation of tabloid reporting. In this way, there is characteristically some negativism, an orientation towards inauspicious reports evoking elementary negative emotions or instincts. “Of all the periodicals, the tabloid press most expressively follows the medial pseudo-proverb – good news is bad news” (Tušer, 2010, p. 83).

Bad news is in the field of the tabloid press positively evaluated. Its suggestive effect springs from curiosity and malevolence to a large extent, as evidenced by the malice filling the pages of the Slovak tabloid daily papers Nový Čas (New Time, subsequently NČ) and Plus JEDEN DEŇ (Plus One Day, subsequently PJD), for example divorce and relationship problems, scandals etc. In our cultural community, a source of malevolence is the loss of entities attributed a certain value (loss relating to others). In addition to the aforementioned partnership or marriage bond, it could be health, appearance, education, social status, lifestyle or money. The elemental “tabloid strategy” in this way emphasizes the failure of others, or an emotive description of their past successes in opposition to exaggerated loss of positively...

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