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Environment and Sustainability

Edited By Celil Aydin and Burak Darici

The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically.

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The Relationship between Environmental and Socio-Demographic Factors that Affect Consumers’ Demand for Goods

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Introduction

Non-environmentally friendly production and consumption behaviors cause environmental pollution, finally leading to global warming which is expressed as a major problem by the scientific community. Global warming and environmental pollution increase air and water pollution and lead to the formation of acid rain, reduced plant diversity, ozone layer depletion and climate change, finally leading to the depletion of earth’s resources. Environmental problems threaten the whole world and are framed as global problems. Within the scope of the environmental policies introduced by many countries, legal amendments have been made both to promote eco-friendly production and to ensure that consumers gain eco-friendly consumption habits. Nowadays, promoting eco-friendly consumer behaviors is among the methods employed to ensure sustainable consumption. According to the rational choice theory proposed by neoclassical economists, human is homo economicus. In other words, we want to maximize utility when we demand any goods by taking account of the price of the goods and the income we have. However, the human beings are under the influence of their habits, emotions, social norms, moral behaviors, cognitive limitations and the environment when demanding goods (Jackson, 2005). Studies conducted in the field of behavioral economics in the last fifty years have shown that the extent to which individuals behave rationally in decision-making is limited (Simon 1957). In the context of behavioral economics, there are several studies revealing that the environmental factor is important and affects consumers’ demand for goods (Shogren and Taylor, 2008; Gowdy, 2008, Yakita and Yamauchi, 2011)...

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