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Studies on Balkan and Near Eastern Social Sciences – Volume 3

Edited By Rasim Yilmaz and Günther Löschnigg

The third volume of «Studies on Balkan and Near Eastern Social Sciences» is a collection of empirical and theoretical research papers in the social sciences regarding the Balkans and the Near East written by researchers from several different universities and institutions. The book addresses economic, financial, political, sociological, international relations, health, cultural, and feminist issues in the region of the Balkan and Near East. The book is aimed at educators, researchers, and students interested in the Balkan and Near Eastern countries.

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Integrating Sustainability to Organizational Strategy: An Analysis of the Turkish Banking Sector



Sustainability concept has attracted popular attention in the last decade. The number of firms that developed governance processes to measure, analyze, drive, and communicate sustainability efforts has dramatically increased in recent years. A survey conducted by United Nations Global Compact and Accenture exhibited that 93 percent of the chief executive officers view sustainability as an “important” or “very important” factor for success (UNGC, 2013). The other reason for the global increase of sustainability reporting is due to increase of regulations that mandate firms to improve their sustainability and governance structures (Ioannou and Serafeim, 2017).

Likewise, sustainability reporting has become an important and popular dimension of corporate voluntary disclosure practices (Eccles et al., 2014; SSE, 2015). Sustainability reporting is a natural outcome of increased expectancies and demands of stakeholders. If integrated into the strategy of a firm, sustainability also presents the opportunity to reach new consumer needs, build top-line business, reduce costs, build employee morale, and deliver greater value to both society in general and shareholders in particular. The key is to build sustainability into the business, rather than see it as an additional activity or burden (White, 2009).

Stakeholders increasingly expect firms to disclose their business activities and the effects of these activities on society and environment, thus pressuring firms to be more transparent by releasing reports that explain their activities. This pressure from stakeholders is also supported by some scholars such as Aragone-Correa et al. (2008) and Bhupendra and Sangle,...

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