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Dynamische Approximationen

Festschriftliches pünktlichst zu Eva Lavrics 62,5. Geburtstag


Edited By Marietta Calderón and Carmen Konzett-Firth

Der vorliegende Band ist der Romanistin Eva Lavric als Festschrift gewidmet. Er spiegelt durch die Auswahl der Beiträge Eva Lavrics wissenschaftliches Œuvre und ihre vielfältige internationale Vernetzung wider. Die Beiträge nehmen häufig eine kontrastivlinguistische Perspektive ein, beschäftigen sich aber nicht nur mit dem Deutschen und dem Französischen, sondern gehen weit darüber hinaus. Methodologisch spannt sich der Bogen von theoretischen Modellierungen und klassischen systemlinguistischen Beschreibungen syntaktischer oder semantischer Phänomene über diskursanalytische Ansätze und neue soziolinguistische Methoden wie dem  «linguistic landscaping» bis hin zur Korpuslinguistik und Interaktionsforschung.

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Fiorenza Fischer (Vienna): Game Theory as a Source of Metaphors in Economic Terminology

Game Theory as a Source of Metaphors in Economic Terminology


Fiorenza Fischer (Vienna)

Economics is a highly complex scientific domain. Many economic processes and the theories about them are opaque, highly abstract and far removed from any tangible experience. Not surprisingly, therefore, knowledge about economics is frequently represented and communicated by means of metaphors. Indeed, the use of metaphor to transfer knowledge analogically has a long tradition in economics. As Rainer (2017: 435) puts it, referring to economics: “[M];etaphors provide not only new ideas – new ways of looking at things – but also a vocabulary to communicate these. In fact many scientific terms are of metaphorical origin, though this may no longer be perceived” Traditionally, the metaphors reflected in economic terminology have been drawn from a variety of fields, but today one area is of special importance: game theory.

The function of metaphors in representing and communicating economic knowledge has been attracting linguists’ attention since the 1980s (cf. Stegu 1986, Schmitt 1988). The literature on this area is manifold and very heterogeneous. Many scholars have analysed conceptual metaphors from the point of view of semantics (e.g. Boers 1997), pragmatics and critical discourse analysis (e.g. Koller 2004). In my opinion, though, Susanne Richardt (2004) provides the most systematic study of two key questions:

a) From which semantic fields are economic metaphors drawn?

b) In which domains does specialist terminology form the target of new coinages?

In her analysis of economic metaphors, Richardt (2004: 145–46) identifies the following as the main...

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