Edited By Hatice Aydin
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
Bibliographic Information published by the Deutsche Nationalbibliothek
The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available online at http://dnb.d-nb.de.
Library of Congress Cataloging-in-Publication Data
A CIP catalog record for this book has been applied for at the Library of Congress.
Printed by CPI books GmbH, Leck
ISBN 978-3-631-80251-9 (Print)
E-ISBN 978-3-631-80577-0 (E-PDF)
E-ISBN 978-3-631-80578-7 (EPUB)
E-ISBN 978-3-631-80579-4 (MOBI)
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