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English and French Online Comments

A Text Linguistic Comparison of Popular Science Magazines

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John Marcus Sommer

In recent years, text and media linguistics have focused on genres in the new media. This is almost always accompanied by the question of the establishment and development of such content. Due to the diversity of genres and their dynamic development one can speak of an almost inexhaustible field of research. The book is located in this field of research. Its goal is to examine the origin and nature of readers’ comments by readers of French and English popular science magazines. Media content is dissected by using text linguistic tools. Transmedial cultures are explored across time, platforms, languages, and editing houses.

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9. Multiple Commenters

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In the theoretical part, it was already outlined that the communication forms used on the different platforms bring about the potential for various participation structures (see chapter for readers’ comments, chapter 4.3 for Facebook comments, and chapter 4.4 for Tweets). However, most of these studies are limited to the programming of the communication form and do not focus directly on the readers and their commenting behavior. Early studies on participation structures (Goffman 1981; Levinson 1988) show that participants enact various roles within a communicative situation. The focus within this chapter lies on the analysis of the commenting behavior of multiple commenters. Multiple commenters are readers who have published comments in at least two threads. In order to analyze the commenting behavior of the multiple commenters, their nicknames were searched in the 2015 sub-corpus for all platforms and magazines. Accordingly, multiple commenters could be found if they posted to one or more articles published by the magazines on any platform. However, one difficulty arises due to the use of nicknames. Since readers might use different nicknames on the various platforms, there is the possibility that they could not be identified as multiple commenters. After identifying the multiple commenters, the number of comments they wrote were counted as well as the number of threads they participated in. The results are presented in Tab. 12 in the Appendix. Generally, it can be said that most multiple commenters could be found on the platform Facebook, which can be explained due to the fact that...

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