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Language, Heart, and Mind

Studies at the intersection of emotion and cognition


Edited By Barbara Lewandowska-Tomaszczyk, Valeria Monello and Marco Venuti

A major premise of this book is that language use is critically conditioned by affective content and cognitive factors rather than being a case of objective computation and manipulation of structures. The 21 chapters of this book deals with how language interacts with emotion, and with mind and cognition, from both intralingual and cross-linguistic perspectives. The second major focus is the theoretical framework, best-suited for research relationships between language, cognition, and emotion as well as the effect that emotion has on the conceptualizer who constructs meanings based on language stimuli. Furthermore, the authors investigate how emotion and rational projections of events interact and what their consequences are in the conceptual world, media discourse, and translation.

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7. Light-Blooded, Blood-Fumed and Blood-Rich: Cultural Conceptualizations of vér ‘blood’ in Hungarian (Judit Baranyiné Kóczy)


Judit Baranyiné Kóczy

Abstract One of the key issues of recent linguistic trends is to understand the interface between language, culture and human body. The study of the figurative usage of body part and bodily fluid terms unveils cross-cultural specificities of how they are applied to various aspects of life. Anthropologist Victor Turner considers ‘blood’ a dominant ritual symbol, which highlights its abundant symbolism in Western and non-Western traditions. Employing a Cultural Linguistic framework, the research proposes the basic cultural conceptualizations of vér ‘blood’ in the Hungarian language, based on phrases that have been collected from various dictionaries and complemented by data extracted from the Hungarian National Corpus. According to the findings, the underlying conceptualizations include death/fight, kinship, human nature, life force, emotion and intensity, where expressions that convey the meaning of intensity derive from more than one conceptualization. It is further pointed out that numerous phrases are culturally constructed and related to cultural beliefs, events and rites such as blood-brotherhood (vérszerződés ‘blood-contract’), duels (első vérig ‘until first blood’), the Medieval theory of four humours (bővérű ‘plentiful-blooded’), or the folk belief related to vampires (vérét szívja ‘suck his blood’).

Keywords: Blood, Body, Cultural conceptualizations, Hungarian, Metaphorical expression

The relation between body and mind is an interdisciplinary issue that raises interest for scholars of psychology, linguistics, philosophy, sociology, theology, art and others. In linguistics, the term embodiment has been widely used to refer to...

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