Edited By Gevisa La Rocca and Juan Martínez Torvisco
What are the borders of risk? How is the perception of risk related to new technologies and digital changing? This book discusses these topics, moving from theories to research data, looking for concrete answers now, or taking a picture of reality. The volume is divided into three main sections: Exploring the Edges of Risk, according to sociological, psychological and artificial intelligence perspective; Technological and Digital Risks, exploring social media, cyberbullying, hate speech, social bots on digital platforms; Risk in the Cities, working with risk and deviance, risk communication, environmental and nuclear risks. Inside, research data from Europe, USA and Mexico are discussed.
Chapter Thirteen Risk Communication in Highly Polluted Areas (Liliana Cori / Fabrizio Bianchi)
Liliana Cori and Fabrizio Bianchi
The risk communication illustrated in this article derives from the experience gained in Italian highly polluted areas by public institutions involved in understanding the health status of communities and in contributing to the development of primary prevention strategies, based on risk removal or reduction measures. The timespan of this research is long enough to draw some interpretation and review the experience, to observe an enlargement of the scope of public policies and actions, a better understanding and use of scientific uncertainty, a growth of public participation. From 2003 to date, the world of communication in particular changed completely: theories, tools and technologies evolved, different problems arose as long as social media influence grew until they represented a specific risk. Disintermediation dominates the scene, and the fake news phenomenon often overwhelms the capacity of public institution to cope with them.
In 2003 a first series of training seminars were held in Naples (Campania Region), organised by the European Union (EU) technical assistance team of the Italian Ministry of Health, inviting the corresponding team of the Ministry of Environment and the technical bodies, aimed at developing actions on environment and health. The technical assistance was particularly devoted to six Italian Regions defined as being less developed66. The training was dedicated to facilitating the establishment of “regional epidemiological observatories”, and during this event the issue of contaminated sites was proposed and considered as a valuable priority for intervention and training to shape the new...
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