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Contemporary Issues with Multidisciplinary Perspectives on Social Science

Edited By Engin ÇAKIR and Yusuf KADERLİ

Social sciences are made up of science disciplines that research humanity, society, and the world with a human dimension, and therefore its domain of influence is also serious and wide. Naturally, the social scientist has the power to influence society with his/her research and writing. This book aims to add the contributions of academicians from different disciplines to the social sciences fields they specialize in the academic literature and to give an idea about new researches. The book contains scientific articles on business, economics, public finance, tourism, and international relations.

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On “The Human” and Behavioral Economics: Sidre Gul Bige Gocekli and Necmiye Comertler

Sidre Gul Bige Gocekli and Necmiye Comertler


Abstract Economics is a social science which has humans as its subjects. Economics investigates human behavior on economic decisions and tries to arrive at a generalized theory about economic situations. However, in the process of time, economics lost its humanity. The human has been left out of the equations of the economic theories. This absurd situation was caused by the endeavor of economics to be accepted as a science. Nevertheless, some economists fortunately realized the peril economics is in and proposed some ways which are now called “behavioral economics” to let the human in economics again. The human should be brought back to economics. Humans in economics can gain “their humanity” only by including the individual and social characteristics that make human beings human to economic models. After this is made possible then economics will be what it should be, and behavioral economics and economics will become the same thing. In this study we first discuss about what the human is and his/her place in economics, and then deliberate on what behavioral economics is and its history shortly.

Keywords: Human, Homo-economicus, Rationality, Economics, Behavioral Economics

Individuals come together to form the society. On the other hand, they are heavily influenced by the community they create, that is, society in general. While traditional economics examines the individual and society as the mathematical sum of individuals, it ignores the individual-society interaction. There will be those who would argue that examining individuals one by one and studying society as...

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