Insights from the International Competence Network of Tourism Research and Education (ICNT)
Edited By Michael Lück and Claire Liu
The International Competence Network of Tourism Research and Education (ICNT) covers a wide range of research expertise in the fields of tourism, hospitality and events management. ICNT’s sixth book showcases a kaleidoscope of tourism and hospitality topics, ranging from tourism education to sustainable tourism, wildlife tourism, Brexit and tourism, and to travel intermediation, tourist motivation and experiences. The book explains the way tourism and hospitality are understood in different countries around the world. Consequently, this book stimulates thought and discussion on tourist experiences and management, from the viewpoint of various stakeholders. It provides a wealth of new knowledge and will be a valuable resource for students, academics, researchers and industry members alike.
Increased travel experience and its effects on responsible and sustainable travel behaviour
Sabrina Seeler,Michael LückandHeike Schänzel
With the sustained growth in international tourist arrivals worldwide (World Tourism Organization (UNWTO), 2018a), markets are maturing and tourists are proposed to be increasingly experienced. As suggested by previous research, higher levels of past travel experience contribute to changes in travel decision-making, travel behaviour and motivation (Lehto, O’Leary, & Morrison, 2004; Pearce & Caltabiano, 1983; Pearce & Lee, 2005). With their higher levels of past travel experiences, tourists are increasingly looking for self-fulfilment and individualisation, are desiring authentic and immersive experiences and are thought to travel more independently, sustainably and responsibly. Alongside these general changes, tourist demand has become more diversified and tourists exhibit an increasingly hybridised travel behaviour that challenges tourism marketers to segment tourists into internally-homogenous and externally-heterogeneous groups (Boztug, Babakhani, Dolnicar, & Laesser, 2015). Csikszentmihalyi and Coffey (2017) further noted that the travel behaviour and motivation of tourists not only varies between trips but is also often fluid and evolving during a trip.
With the aim of catering to the demands of increasingly experienced and hybrid tourists, the four realms of experience creation were introduced in the tourism context (Pine & Gilmore, 2011). In regard to the creation of experiences in tourism, it remains unanswered how an individual’s level of experience is reflected in his or her travel behaviour and how this, in turn, impacts the creation and delivery of experiences that encourage sustainable travel development. The tourist destination plays a pivotal role in the creation...
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