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Discourse and Identity in Turkish Media

Edited By Süheyla Nil Mustafa and Ayşe Dilara Bostan

Mainstream media offer audiences identities in accordance with certain definitions of “normal behavior” as given in hegemonic discourses. This book explores the hegemonic/normative discourses circulating in the Turkish mainstream media. Such an analysis provides the mental codes and frameworks offered to the ordinary Turkish people “subjected” to the mass media throughout their daily lives. Each chapter employs different methods for discursive analysis and media formats. Since the authors inquire into the socio-political reality and conjunctures upon which these media discourses are constituted, the book offers much to those readers investigating both the Turkish media and the socio-political transformation that took place in Turkey in the past two decades.

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Chapter 4 Turkish Citizen Reconstructed in Keloğlan (Bald Boy) Tales Cartoon: an Hermeneutical Analysis (Ahmet Güven)

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Ahmet Güven

Abstract: Keloğlan (Bald Boy) tales have an important place among Turkish fairy tales. These tales that have been told in many different versions across a wide geography for centuries have been adapted to cinema and cartoons many times. One of these adaptations is the cartoon called Keloğlan Tales, which has been aired on TRT Kids Channel starting in 2010. The aim of this study is to describe the subject that is constructed by the cartoon titled Keloğlan Tales, which is a product of media. For this purpose, this study makes use of the method of hermeneutic text analysis consisting of three stages, namely comprehension, explanation, and interpretation developed by Paul Ricouer. In the second stage of this method, which is called the stage of explanation (validation), three different binary oppositions listed as individuality-solidarity, cunningness-rationality, and change-status quo revealing the characteristics of this subjectivity are identified and the patterns that reproduce the contents of these categories are examined.

Often depicted as a poor, destitute, oppressed character in these tales, Keloğlan struggles with the failing aspects of the social structure throughout the narrative. As the tale progresses, he evolves into a dissident character rectifying the existing social problems and acquiring political power. Since Keloğlan is a figure transcending different social classes, this struggle also represents the utopian fantasy of the collective consciousness that has created the Keloğlan figure. The cartoon called Keloğlan Tales aired on TRT Kids Channel...

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