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Discourse and Identity in Turkish Media

Edited By Süheyla Nil Mustafa and Ayşe Dilara Bostan

Mainstream media offer audiences identities in accordance with certain definitions of “normal behavior” as given in hegemonic discourses. This book explores the hegemonic/normative discourses circulating in the Turkish mainstream media. Such an analysis provides the mental codes and frameworks offered to the ordinary Turkish people “subjected” to the mass media throughout their daily lives. Each chapter employs different methods for discursive analysis and media formats. Since the authors inquire into the socio-political reality and conjunctures upon which these media discourses are constituted, the book offers much to those readers investigating both the Turkish media and the socio-political transformation that took place in Turkey in the past two decades.

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Chapter 8 The Image of Gendarmerie in the Context of New Media and the Use of Social Media in General Commandership of Gendarmerie (Bahar Öztürk & Ali Özcan)


Bahar Öztürk & Ali Özcan

Abstract: A part of state’s police forces in Turkey, gendarmerie is defined as an official military status. It points to a concept of modern law enforcement and it is partially or completely dependent on the army. The most important feature that distinguishes the gendarmerie from traditional law enforcement models is modernity. One of the main objectives of the gendarmerie is to try to help people by communicating with them and by ensuring internal security. In addition to its military status and law enforcement duties, the gendarmerie was constructed by building upon old traditional forms through modernization. With these functions of security provision and law enforcement, the gendarmerie continues to serve the public as it did in the past.

Today, the gendarmerie effectively uses communication tools and social media platforms to adapt to the digital age so that it can maintain uninterrupted communication with people. Through social media, closer ties were established between the gendarmerie and the public, and a more effective and reliable communication environment was provided. In this way, the cold image of the gendarmerie, known for its military function, has been replaced by warm communication attempts on the part of gendarmerie. While social media platforms, where there are more interactions and one can reach to larger masses at the desired place and time, are used by individuals to socialize, they are important for public institutions in terms of revealing these institutions’ existence and sharing their services/duties with the...

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