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A MediaEgo in the MediaPolis. Towards a New Paradigm of Political Communication


Agnieszka Walecka-Rynduch

The monograph is focused on three essential research problems identified by the key terms used in its title. The analysis covers concepts that previously were not subject to in-depth research projects: the MediaPolis, a MediaEgo and evolution of the political communication paradigm, observed and analysed on the political scene in Poland. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of forecast transformations initiated by those changes. Hence, the research project focused on the sphere that emerged in an intersection of known discourse areas – public, political, meta-political and media discourses. The monograph summarizes years of research into the proposed concepts of a MediaEgo politician and the MediaPolis public sphere.

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List of illustrations


Illustration 1.Cover of the book, President’s Parents. Janina Milewska-Duda, Jan Tadeusz Duda interviewed by Milena Kindziuk, Kraków 2015

Illustration 2.Covers of publications representing associative communication about the MediaEgo Andrzej Duda

Illustration 3.“Andrzej Duda’s album.” The topoi of family, ancestry

Illustration 4.Publications representing “testimonies” in the creation of image of the MediaEgo Beata Szydło

Illustration 5.Profile photo in the official account of the MediaEgo Andrzej Duda on Facebook

Illustration 6.Profile photo in the official account of the MediaEgo Beata Szydło on Facebook

Illustration 7.President Andrzej Duda’s appeal in the matter of Tosia’s lost teddy bear

Illustration 8.Sample sequence of videos depicting the second area: constitutional powers of the President of Poland

Illustration 9.Football match Poland–Lithuania. Andrzej Duda congratulated the sportsmen in the locker room

Illustration 10.A frame from the promotional video of the programme #welcometotheclub

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