Show Less

Post-Merger Intercultural Communication in Multinational Companies

A Linguistic Analysis


Christina Burek

In this book, the focus is on post-merger intercultural integration, effective communication between the relevant cultures and the different politeness strategies adopted by them. It is argued that cultural differences are a key issue in misunderstandings and miscommunication, which can affect a smooth post-merger integration, thereby focusing on differences between the Australians, US-Americans, Germans and the Swiss. The research contributes to bridge the gap between pragmatics, sociolinguistics and intercultural management studies. The empirical findings identify a company’s social dimensions and execution skills as strategic sources of competitive advantage in cross-border M&A activity.


Show Summary Details
Restricted access

4 Methods of data collection and analysis


Data collection and analysis has been a widely discussed topic in linguistics. Whilst some researchers use various, and even contrasting, methodologies in their investigation of language, others condemn one approach entirely and pre- sent and support another as the only scientifically justifiable approach. As Brown and Yule (1983:270) maintain, “there is a dangerous tendency, among established scholars as among students, to hope that a particular line of approach will yield “the truth” about a problem. It is very easy to make claims which are too general and too strong.” Whilst Wolfson (1983:95) argues that “ethnographic fieldwork is the only reliable method of collecting data about the way speech acts function in interac- tion”, Labov (1972a:119) suggests, “it is not necessary for everybody to use the same methods – indeed, it is far better if we do not.” The method of data collec- tion employed in a study is clearly interwoven with the research question and it is therefore unrealistic to claim that one approach is the only scientifically justi- fiable one. Another issue of consideration is to understand what defines natural speech. Wolfson (1976:202), for example, claims that no single, absolute entity answers to the notion of natural speech, or in Stubbs (1983:225) words: “the hunt for pure, natural or authentic data is a chimera.” Wolfson (1976:202) de- clares that “if speech is felt to be appropriate to a situation and the goal, then it is natural in that context.” Wolfon’s statement is favoured, and...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.