Eine empirische Exploration erlebnis- und verhaltensbezogener Faktoren und ihrer soziologischen Rahmenbedingungen am Beispiel von Spielen der Fußball-Bundesliga
6. Abstract 206
Abschnitt 6 206 6. Abstract Basic conditions and background: Many people are fascinated by football. In the last few years, the number of spectators in the football stadiums has clearly been growing in Ger- many and on the international field. This positive development has obvi- ously been encouraged by an innovative and spectator-oriented stadium architecture, by a great number of marketing activities of the different football clubs as well as by the intensive marketing of this sport in the media industry. But this kind of commercialisation has not remained un- contested and has even partly been criticised by the football fans. Objectives: For the fans, it is especially the experience of being in a football stadium which is fascinating and possesses its own unique appeal. Therefore the possibility of watching a football match on TV (live transmission) has so far not replaced this unique experience of being in a football stadium. In spite of intensive research efforts it remains unknown whether – com- pared to the watching on TV – the watching of a football match in a sta- dium is subject to a different kind of influences on the spectator's as- sessment or to a different kind of underlying motives for his assessment. This question has been treated in the present study. Methods: The investigation has been based on an analysis of several matches of the 1. German league (Bundesliga) with different football clubs and dif- ferent match outcomes. A two-stage procedure has been realised: The fans had to fill out...
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