Gender Representations in Children’s TV around the World
HEROES, PLANNERS AND FUNNY LOSERS: MASCULINITIES REPRESENTED IN MALE CHARACTERS IN CHILDREN’S TV
Maya Götz, Gunter Neubauer and Reinhard Winter © Q unequivocal: First, boy characters appear much more frequently than girl and families. Second, this has been the case for decades (Smith & Cook, 2008). Third, boys are more active, dominant, capable, and hold more responsible positions in the stories. They are more aggressive, louder; they laugh, insult and threaten more; and are more often rewarded within the storyline (Aubrey & Harrison, 2004; Barcus, 1983; Levinson, 1975; Sternglanz & Serbin, 1974; Streicher & Bonney, 1974; Thompson & Zerbinos, 1995). While male aggression is mainly physical in nature, female protagonists tend more towards social violence, such as malicious gossip (Luther & Legg, 2010). If they are superheroes, males are much more numerous than female superheroes; more likely to be muscular, less emotional; more likely to be “tough”; and more inclined to make threats than ask questions. True, not all male characters are portrayed through stereotyped traditional gender roles, but a trend is nonetheless ]> capable of holding positions of power and more able to save the world (Baker & Raney, 2007). > + > Q television. Interestingly, gender-oriented research has undertaken surprisingly few $ %*$ > ] “There has been a bevy of research on construction of femininities across popular media; however, emphases on the construction of masculinities have, most often, been an afterthought or implied by default” (2011, p. 59). 108 >|} $| ¤© * In books about gender and media in general (e.g., Carter & Steiner, 2004; Gauntlett, 2002; Nayak & Kehily, 2008), there are individual chapters that discuss new forms of masculinity or the crisis of masculinity, largely in...
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