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Media Convergence – Approaches and Experiences

Aftermath of the «Media Convergence – Konwergencja Mediów – Medienkonvergenz» Conference, Jesuit University «Ignatianum», Cracow, Poland, 17-18 March 2011

Edited By Renata Szczepaniak

The articles collected in this volume encompass the outcomes of the conference «Media Convergence – Konwergencja Mediów – Medienkonvergenz», held at the Jesuit University «Ignatianum» in Cracow in March 2011. The Conference was organized by the Chair of Media and Social Communication of the Institute of Cultural Studies, founded in 2005. The aim of this interdisciplinary meeting of scholars from European academic centers was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of media phenomena influences contemporary culture. The two-day debate included thematic blocks on literature and art, film, education, theater communication, and media communication. The interdisciplinary character of research is also the «guiding idea» of cultural studies at the Jesuit University «Ignatianum» in Cracow.


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History, Concept and Perspectives of Media Convergence


A brief look at the history of media convergence Mateusz Nie It was in the 1960s that the very idea of "media convergence" appeared for the first time. In his work entitled The Information Society as Post-Industrial Society, Yoneji Masuda presented a vision of the new e-economy, by pointing out the fact that not only military infrastructure, but also the public one – including such areas as healthcare, education, economy and urban management – had become increasingly computer-based1 This statement became the basis for the model of the information society, in which "the socio-economic system will be a voluntary civil society characterized by the superiority of its infrastructure, as a type of both public capital and knowledge-oriented human capital, and by a fundamental framework that embodies the principle of synergy and social benefit"2. According to Masuda, the examples of such a society being created were "Project Teresa" carried out in Sweden since 1975 and the "Telidon Programme" implemented in Canada since 1979. Both projects are characterized by the wide use of computer technologies and telecommunication networks, creating a new, network-based socio-economic system. "An information is seen in the transmission of information between a large number of people within an extensive area made possible by the telephone and telegraph networks. This network, combined with a computer, has been developed into a network system that closely resembles information mechanisms as a living body, an organism"3. It should be emphasised that Masuda's conception appeared simultaneously with the general framework of the Internet (the...

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