Foreign Television Programs in China
Part E: Conclusions
18 Conclusions 18.1 Summary • Theoretical framework Culture is a complex whole which includes values, beliefs, knowledge, art, mor- als, customs and habits, which are created over time and shared by members of a society. This framework of meanings allows the members of a society to under- stand each other and influence the ways in which people relate to one another. (1) Dimensions of cultural difference Cultural difference varies in quite different ways in people’s lives: Some scholars divided cultural differences into horizontal dimensions, e.g., Hofstede’s five cultural-difference dimensions and Hall’s concept of high- and low-context culture. In these concepts, each cultural-difference dimension has two poles to describe two opposite extreme situations. Each particular culture could be positioned somewhere within range between the two poles on a scale. Some others divided cultural differences into vertical levels. For example, Hall’s concept of cultural levels which considered hierarchical relationships be- tween cultural dimensions. Television programs also have cultural-difference dimensions if they are produced in one culture and broadcast in another. They are cultural goods as they say something, which must be understood and interpreted in a cultural con- text of television viewers. (2) Degree of cultural difference The starting point of this study concerns some controversial theoretical dis- cussions about cultural difference in universal media products: On the one hand, there is a belief in the world cultural convergence of uni- versal media products. In this world, people genuinely understand each other. One result of cultural convergence is cultural imperialism, which has an...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.