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Exploring Linguistic Standards in Non-Dominant Varieties of Pluricentric Languages- Explorando estándares lingüísticos en variedades no dominantes de lenguas pluricéntricas

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Edited By Rudolf Muhr, Carla Amorós Negre and Carmen Fernández Juncal

This volume commemorates the 20 th anniversary of Michael Clyne’s seminal volume «Pluricentric languages. Differing norms in different countries» published in 1992. The main focus of this volume is the exploration of linguistic standards in non-dominant varieties and the discovery of the ways in which different language communities of non-dominant varieties reconcile their wish to express their national, social and personal identity via language with their desire to adhere to a common language. Another central focus is the way in which the norms of languages, and in particular those of non-dominant varieties of pluricentric languages, can be standardized or how given standards can be changed. The papers show that the state of standardization in pluricentric languages may differ strongly from language to language and also differ between varieties of the same language.
El libro conmemora el vigésimo aniversario del influyente volumen publicado por Michael Clyne en 1992, «Pluricentric languages. Differing norms in different countries». El objetivo principal consiste en «explorar estándares lingüísticos en variedades no dominantes» e indagar cómo las diferentes comunidades lingüísticas reconcilian la pretensión de expresar su propia identidad nacional, social y personal a través del lenguaje con su mismo deseo de adherencia a una lengua común. Otra cuestión central atiende a la manera en que las normas lingüísticas y, en particular, las normas de las variedades lingüísticas de lenguas pluricéntricas pueden convertirse en estándares o cómo los estándares establecidos pueden ser modificados. Los diversos artículos muestran que la situación y el grado de estandarización en las diversas lenguas pluricéntricas pueden diferir en gran manera entre las distintas lenguas y entre variedades diferentes de una misma lengua.

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Heinz L. KRETZENBACHER, John HAJEK and Catrin NORRBY: Address and introductions across two pluricentric languages in intercultural communication

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In: Rudolf Muhr, Carla Amorós Negre, Carmen Fernández Juncal, Klaus Zimmermann, Emilio Prieto, Natividad Hernández (eds.) (2013): Exploring Linguistic Standards in Non-Dominant Varieties of Pluricentric Languages / Explorando estándares lingüísticos en variedades no dominantes de lenguas pluricéntricas. Wien et. al., Peter Lang Verlag. p. 259-274. Heinz L. KRETZENBACHER, John HAJEK and Catrin NORRBY (The University of Melbourne, Australia / Stockholm University, Sweden) heinz@unimelb.edu.au Address and introductions across two pluricentric languages in intercultural communication Abstract This study explores how speakers introduce themselves and others in a particular intercultural setting – international conferences. Such first encounters involve several important choices where speakers need to decide how to address one another and how to refer to themselves – e.g. by first name or by title and last name. In a previous study, we found marked differences in reported address and introduction patterns depending on the language background of the speaker. In this study we focus specifically on such variation across two pluricentric languages, drawing on different national varieties of English and German. Our results, based on questionnaire data collected at eight international conferences, indicate that address and introduction practices vary not only due to the first language of the speaker, but also depend on which national variety he or she is a speaker of. 1. Introduction: an introduction First encounters are critical for the way interlocutors position themselves and their respective addressee in their specific social field of interaction. While the micro-pragmatic feature of address – nominal address such...

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