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Foreign Investments in BRIC Countries

Empirical Evidence from Multinational Corporations


Thomas Poplat

Investments in BRIC countries have been a main driver of the significant increase of cross-border investment activity in recent years. But investments in these emerging economies entail significant risks as institutional voids, host governments and national champions dictate the local business conditions for multinationals. This study investigates decision processes underlying cross-border investments in BRIC countries and discusses their critical success factors. The empirical results show how internal and external forces influence corporate decision-making efficiency. Moreover, the study highlights country-specific challenges for corporations which consider investing in BRIC countries.


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5 Conclusions


5.1 Main results The overall research objective of the present study was to empirically investigate foreign investment decision processes within MNCs by applying a case study ap- proach. Due to the strategic relevance of emerging markets for MNCs, the regional focus was on investments in the BRIC countries. Three sub-goals have been defined to specify the overall research objective. The first sub-goal was to describe the company- specific foreign investment decision processes and discuss the underlying success fac- tors (firm-level). The second sub-goal was to explore country-specific challenges for foreign investors in the BRIC countries (country-level). Finally, the third sub-goal aimed to merge the main findings by evaluating the country-specific challenges within the context of foreign investment decision processes and associated critical success factors (cross-level). A qualitative case study design was adopted to achieve the three main research objec- tives. Thereby, a research partnership with two very internationally experienced Ger- man MNCs was established to guarantee the practical feasibility of this study. GasCo and TechCo granted the exclusive opportunity to investigate their foreign investment decision pro-cesses. Moreover, GasCo and TechCo are strategically focused on achieving emerging market revenue growth – which further underlines their suitability for research purpose of this study. The empirical results are based on 52 interviews with managers, management accountants and business developers who have practical experience related to investment projects in BRIC countries. A main strength of this study is attributable to this multi-perspective view on investment decision processes which provided a comprehensive description of the research...

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