Edited By Walter Leal Filho
Students Collaborate to Develop Educational Green-Clothing Label
Hae Jin Gam, Yoon Jin Ma, Elizabeth Ciaccio Abstract Purpose: Increasing consumer awareness of environmental degradation resulting from the textile and apparel industry is vitally important to making corrective efforts to promote more environmentally friendly products. Green labels for textile and apparel products could aid consumers in making environmentally responsible purchasing decisions. The purpose of this project was to develop an informative green label that outlines the impact of a product on the environment, to help inform the consumer considering buying the product. Approach: This project was conducted in collaboration with university students, employing a three-stage design process as a framework. To develop an informa- tive green label prototype, different aspects of sustainability in the apparel indus- try were identified; from these, the six symbols conveying the critical aspects of sustainability were developed. Focus group discussions were utilized to obtain preliminary consumer comments on the label and symbol design prototype. Findings: Six easy-to-read symbols and a clear label layout for prototypes I and II were created. Content analysis of the focus group discussions provided valua- ble insights into participants’ opinions about prototype I. Participants agreed that implementation of standardized symbols and explanations on sustainable apparel products would evoke a more positive reaction from consumers. Originality/value: Just like the nutrition facts and ingredients description on a food package, our proposed apparel label includes customized information on how the contents of a specific product and its production process impact the environment and the people in it. Introduction An eco-labeling system would allow...
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