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Introduction to Interpretive Videoanalysis of Social Situations

Hubert Knoblauch, René Tuma and Bernt Schnettler

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.


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8 End Results and Theoretical Connections


In the final chapter, we ask what contributions videography can make to re- search in the social sciences. What general principles or trends can be inferred from what this method yields? For which areas of research is video analysis espe- cially well suited? How are findings that are relevant to theory to be gained from the results of microanalysis? Which sociological issues can be dealt with through video analysis in general? To answer these questions, we examine several obvious connections between videographic research and existing theoretical approach- es in the field of sociology. In addition, we discuss the potential and the scope of videographic research with regard to gaining new theoretical insights for the social sciences. Finally, the limits of video analysis are also indicated. Though thus far we have dealt primarily with the methodology of video analysis, we now turn to a number of follow-up questions. Here, we are concerned with the sociological yield of videographic research, and thus we are broadening the perspective. In the previous chapters we took an in- depth look at the back-and-forth shifts between data generation, data preparation, and detailed analysis within the framework of videographic research. In the course of the research process, the findings continue to accumulate. In our experience, scholarly research rarely is terminated as a result of burn-out. Rather, it usually is the sheer need to wrap things up that brings the writing of a thesis, dissertation, research report, or article to an end. More often than not, that does...

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