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Current Approaches in Social Sciences

Edited By Rasim Yilmaz, Günther Löschnigg, Hasan Arslan and Mehmet Ali Icbay

Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.

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Film-Induced Tourism: The Case of Rize, Turkey (Gulcin Bilgin Turna)

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Gulcin Bilgin Turna Film-Induced Tourism: The Case of Rize, Turkey Introduction Destination image is a crucial concept in tourism marketing. It influences the at- titudes of tourists in their destination selection process in a positive or negative way. Among other things, films and television (TV) series are powerful vehicles to attract people’s attention to a certain destination. After watching films or TV series, people are sometimes induced to shape their image towards that place and visit the locations that they have seen on the silver screen. Film-induced tourism is defined as tourists visiting the destinations featured on TV, video, or the cinema screen (Hudson and Ritchie, 2006). When a consumer travels to a destination as an effect of seeing it on the silver screen, he or she can be called a film-induced tourist (Riley et al., 1998). Tourism and entertainment are two industries that are growing in size and have an increasing influence on consumers every day. Film-induced tourism is a phenomenon that is in the middle of those industries (Sellgren, 2010, p. 1). Leisure activities such as traveling and watching films are ways to escape, providing tem- porary relief from the real world (Carl et al., 2007). The world of associations and sentiments are enclosed in the viewers’ minds as memories which give meaning to the locations. Locations, events, and characters become iconic attractions as a result of being given powerful meanings in film narrations. Films can induce view- ers to travel by their physical properties (scenery and landscape)...

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