Scenarios in Effective Communication to Citizens and Corporations
Edited By Miriam Bait, Marina Brambilla and Valentina Crestani
The term Utopia, coined by Thomas More in 1516, contains an inherent semantic ambiguity: it could be read as eu topos (good place) or ou topos (no place). The authors of this volume analyze this polysemous notion and its fascination for scholars across the centuries, who have developed a variety of visions and ways to explain the «realization» of utopian discourses. The experts in the fields of sociology, political science, economics, computer science, literature and linguistics offer extensive studies about how utopian scenarios are realized in different cultural contexts.
2. Economics and Communication
Paola De Vecchi Galbiati Self-adaptive Organisms: The Evolution of Organizational Models and Systems 1. Self-adaptive Organisms A Self-Adaptive Organism is a system able to reconfigure its own structure and change its own behaviour during the execution of its adaptation to environmental changes. (Zhu 2015) The function of a self-adaptive organism can be described in a recursive way: this entity updates its results, means and processes by thinking and acting, recycling knowledge to solve problems both inside and outside of itself. Self-adaptation is an observable phenomenon: nature provides numerous ex- amples of self-adaptive organisms. These models are used in biology, physics and chemistry as metaphors to create reference systems and metrics that allow us to improve and enhance organizational solutions in social and economic contexts. 2. Self-Adaptation in biology When observing adaptive organisms, biology focuses on processes at the sub- organism level. Adaptations of organisms to environmental stresses are studied and developed using the latest molecular and physiological tools. Regulatory mechanisms are understood, including genetic constraints, physiological plastic- ity and the evolutionary history of the responses of organisms. In biology, the sheer multitude of self-adaptive solutions implemented by nat- ural organisms is overwhelming: plants, animals and micro-organisms convey crucial information for understanding the effects of an environmental change on the organisms, as well as the effects of organisms on the environment change. This information together provides insight into how different communities (plants, animals, microorganisms) are interrelated and interdependent within an ecosystem, and how they determine the resilience of communities to environ-...
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