Selected Topics in Writing an Academic Paper
III. Rhetoric and writing
29 III Rhetoric and writing Keywords: ethos, pathos, logos, author, audience As already stated in previous chapters, thoughts, spoken and written language are closely intertwined. In order to present a well-organised written work, scholars recom- mend analysing rhetorical situations – this term refers to any set of circumstances that involves at least one per- son using some sort of communication to modify the perspective of at least one other person. First of all, it is necessary to explain the meaning of the word “rhetoric”. In brief, “rhetoric” is any communication used to mod- ify the perspectives of others. Furthermore, knowledge and the use of rhetoric can help in understanding how people write more convincingly. The ancient Greek philosopher, Aristotle, strongly inﬂ uenced how people have traditionally viewed rheto- ric. Aristotle deﬁ ned rhetoric as “an ability, in each par- ticular case, to see the available means of persuasion” 30 (Aristotle Rhetoric I.1.2). Aristotle’s deﬁ nition of rheto- ric has been reduced in many situations to mean simply “persuasion”. This approach to rhetoric has led to a long tradition of people associating rhetoric with politicians, lawyers, or other occupations noted for persuasive speaking. However, over the last century, the academic deﬁ nition and use of “rhetoric” has evolved to include any situation in which people consciously communicate with each other. Individual people tend to perceive and understand just about everything diff erently from one another. This expanded perception has led a number of more contemporary rhetorical philosophers to sug- gest that rhetoric...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.