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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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Social Media and Identity Crisis of the Young

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Introduction

With the development and expansion of communication technologies, the concept of social media has been the subject of study in many fields, especially in communication studies. Social media is an area in which social relations are established with different properties, such as interaction, bidirectional communication, being independent of time and space. Social media differs in a radical way from traditional mass media. Traditional mass media has a vertical structure. Post production is transmitted to heterogeneous social groups defined as the mass from a particular center in a linear way. The mass is not decisive in the production of the message and the technology offered by the tool is not enough for feedback. But social media has increased the probability of interference between production and reception of post (Timisi, 2003: 124). If we explain using the communication terminology, internet, as a communication “channel”, includes all communication components. When a “source” that has the “messages” such as news, information and so on combines with social media as a “receiver” and “channel” that will receive these, conventional communication process is completed. Moreover, the response to the source of the receiver regarding the message, ie. “feedback” can easily be done in a short time in social media. While viewer / reader is extremely passive and feedback is indirect in the communication provided by the mass media such as radio, television and newspapers, feedback is much more direct in social media (Gönenli, 1996).

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