Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay
Do We Need Mobile Applications in Tourism: Case of Alanya
Humankind is a being who needs to continuously gather information. Tourism, as a set of activities, is one of the leading areas where information collecting reaches its utmost level. Traveller’s information search process, especially those who travel internationally for their holiday to a destination which they have not previously visited, commences in the pre-trip phase as a form of destination choice, purchasing the holiday, and finding out more about the benefits offered by the chosen destination. It continues during the trip to explore the place efficiently. After the travel is completed, by another saying, in the post-trip phase, the role of travellers changes direction and they become information providers rather than searchers. While word of mouth, defined as the recommendation of friends-relatives, and tour operators were the main information sources before the internet era, online travel search has replaced them. The traveller of the present time reaches an almost unlimited amount of information about the destinations and communicates with peers at all stages of the trip through travel 2.0 tools. Nowadays, mobile appliances like smart mobile phones and tablets are used more and more by travellers, particularly during the trip phase; this coincides with the recent advances in ubiquitous computing and wireless networking technologies that facilitate the efficient delivery of rich multimedia content to mobile devices (Biuk-Aghai et al., 2008, p. 1).
In the literature review, it is noted that there is no unanimous definition of mobile tourism. According to Rodriguez-Sanchez et al....