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Current Approaches in Social Sciences

Edited By Rasim Yilmaz, Günther Löschnigg, Hasan Arslan and Mehmet Ali Icbay

Current Approaches in Social Sciences is a collection of research papers on a wide range of social issues written by researchers from several different institutions. The book will appeal to educators, researchers, social students and teachers of all subjects and of all levels, who wish to develop personally and professionally. It will also be useful to all those who interact, one way or another, with both students and teachers in a social context.
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Film-Induced Tourism: The Case of Rize, Turkey

Extract



Introduction

Destination image is a crucial concept in tourism marketing. It influences the attitudes of tourists in their destination selection process in a positive or negative way. Among other things, films and television (TV) series are powerful vehicles to attract people’s attention to a certain destination. After watching films or TV series, people are sometimes induced to shape their image towards that place and visit the locations that they have seen on the silver screen.

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