Edited By Richard Mason and Jarosław Suchoples
Political Propaganda in its Subtleties in James Bond 007 Movies
It was more than 50 years ago the name Bond, James Bond first appeared on the silver screen. During the Cold War the United States and Britain utilized their public cultural diplomacy to promote their ideas and policies. In addition, they constructed a negative identity for the Soviet Union as a threat to the survival of mankind. Since it is a foregone fact that movies are influential in the daily life of most people, the United States and its allies promoted the idea of James Bond, a British agent fighting against SPecial Executive for Counter-intelligence, Terrorism, Revenge and Extortion (SPECTRE), modeled after SMERSH the Soviet Union’s counterintelligence agency. Similarly in the post Cold War era, James Bond’s mission was to save the world from non-traditional security threats such as energy insecurity, manipulation of information by the mass media and transnational criminal organizations. Besides, the impact of James Bond through the films, and Ian Fleming’s novels has contributed to the increase of interest on espionage and intelligence service. Apart from the Cold War politics in the past 51 years, Bond films also reflected the political and social changes that Britain encountered in the 1960s to the 2000s. Throughout the 23 Bond films, producers constantly projected a superior identity for Britain while in reality the British power had declined drastically. This article analyses the politics of James Bond films, and how they have been part of the public cultural diplomacy of the major powers.
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