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IMAGES (V) – Images of (Cultural) Values

The Conference Proceedings

Edited By Veronika Bernard

This collection of articles offers readers a cross-section of current research on contemporary and historical concepts and representations of (cultural) values as documented in popular culture, public space, the arts, works of literature and in ethnic contexts. The contributors to this volume are from the US, Algeria, Germany, Italy, Croatia, Albania, Serbia, Turkey, and Austria. Their very different cultural, ideological, scientific, academic and non-academic perspectives and backgrounds allow insights from many different viewpoints.
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Veronika Bernard (Innsbruck and Kufstein/Austria) - Introduction


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After the conferences IMAGES (I) – Films as Spaces of Cultural Encounters (2011), IMAGES (II) – Images of the Poor (2012), IMAGES (III) – Images of the City (2013), and IMAGES (IV) – Images of the Other: Istanbul – Vienna – Venice (2014), the IMAGES project focused on images of (cultural) values in its 2015 conference IMAGES (V) – Images of (Cultural) Values.

Contrastive culture studies1 have set the theoretical grounds to a structural understanding of (intercultural) communication processes by defining lists of cultural categories2 which all link to sets of relevant cultural values shaping the categories, and at the same time being shaped by them. According to the studies it is these cultural categories (and their inherent values) which determine our individual actions and reactions to the actions and reactions of others, and by this either encourage disastrous circles of misunderstanding and violence (when values clash), or, on the other hand, constructive and fruitful cultural encounters and (inter)cultural learning (when values are in harmony or when a working awareness of the others’ values leads to mutual intercultural respect).

Studies on acculturation processes3 have taken our understanding of the relevance of cultural values to a migrant context, and thus beyond mere categorization to a more diverse understanding of the processes involved. ← 19 | 20 →

In terms of the definition of “culture” the studies mentioned seem widely informed in their thinking by the concept of nation cultures and/or cultural regions, though. Nevertheless, the categories defined by...

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