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Keti Shehu/Ambra Pittoni

Responsibility and Economy of Images

Abstract From the birth of digital technologies the proliferation of images, both stationary and in motion, has undergone exponential growth. The materiality of images shapes our reality; thus both individual and collective imagination comes alive in front of our eyes. This study is structured as a dialogue between different methodological approaches to the same subject.

Seit der Erfindung der digitalen Technologien hat die Verbreitung der Bilder ein exponentielles Wachstum durchlaufen. Die Materialität der Bilder formt unsere Realität; sie lässt individuelle wie kollektive Vorstellungen vor unseren Augen zum Leben erwachen. Dieser Beitrag ist als Dialog zwischen unterschiedlichen methodischen Herangehensweisen an denselben Gegenstand strukturiert.

1 Introduction

This study is structured as a dialogue between different methodological approaches to the same subject; on the one hand, there is the academic approach, which is based on the analysis of the sources, the iconological and iconographic study of the images and on the translation of the gesture depicted on them; on the other hand, there is the artistic approach that incorporates and assimilates the gesture and compose the image. From the birth of digital technologies the proliferation of images, both stationary and in motion, has undergone exponential growth upsetting the economy in quantitative and qualitative terms.

It is important to underline that throughout this study the authors will not try to present a history on the image or a...