Communication Processes at the Seam of Life
Chapter Seven: Linguistic labelling as a feedback process of bringing the named into being – the ecolinguistic perspective
In their communicative behaviours humans seem very unreflective and reckless. We say a lot first, then think about our stance afterwards. Alternatively, we do not reflect on it much and continue on with our automatic behaviour. We, surprisingly, tend to equate irony and sarcasm with wit and intelligence, which are subtly but essentially divergent qualities, and lead to different linguistic/communicational choices and outcomes. What is vital in all these communication habits and unmindful styles is that contemporary scientific awareness – and both mainstream science and avant-garde, non-mainstream proposals – can provide clear and well-grounded scholarly attestation to the negative effect of careless language on our lives. In other words, fields of science which study human communication such as cognitive linguistics in the mainstream, and ecolinguistics or other multidisciplinary scientific approaches in the scientific niche today, can give us scientific reasons why linguistic labelling affects a communicator’s experience. Mindless communication affects our lives. More specifically, it starts a feedback process of bringing into being the labelled quality, state or process. We would like now to introduce the reader to two scientific thought pathways:
7.1 Cognitive frames
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