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Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective


Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
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Chapter 10: Applications of Communication Audit Theory and Results


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Chapter 10:  Applications of Communication Audit Theory and Results

10.0  Opening Remarks

Communication audits, as have been presented in this book so far, have above all a practical importance in business settings. They can help to quickly identify reasons for poor performance in professional communicative activities or poor professional behaviour in communication, and offer solutions to improve this poor performance. In addition, they are of great value in recognising those activities that are conducted communicatively well and to thus emphasise and replicate them in further business practice. The power of communication audits and communication audit theory, which I have attempted to present in every detail in this volume, goes, I think, far beyond business practice. It may also be applied to research and pedagogy, as already signalled by Tourish and Hargie (2009d, pp. 409–418), amongst others. In this chapter, I would like to give an overview of how the findings of communication audits, as drawn in the course of the previous chapters, can further be applied to various fields of study, both in theory and in practice.

10.1  Application of Communication Audit Model, Communication Audit Procedures & Linguistic Form Sheet

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