Communication Audit in Globally Integrated R«U38»D Project Teams
Show Less
Restricted access

Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective

Series:

Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.

Book (EPUB)

ISBN:
978-3-653-96131-7
DOI:
https://doi.org/10.3726/978-3-653-06101-7
Availability:
Available
Subjects:
  1. Linguistics
Formats:
  1. EPUB
  2. PDF
  3. Hardback
Redeem Token

Prices

Currency depends on your shipping address

Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2016. 405 pp., 68 b/w ill., 10 tables
Show Summary Details
Restricted access

Chapter 3: Linguistic Approach to Communication Audits

Chapter

Subjects:
  1. Linguistics
Redeem Token

Prices

Currency depends on your shipping address

Extract

← 92 | 93 →

Chapter 3:  Linguistic Approach to Communication Audits

3.0  Opening Remarks

Undoubtedly, communication audits can be performed in a wide range of institutions, organisations, companies, etc. They are not bound to any concrete field of study or line of business (see empirical studies in Section 1.3.3(4)). Their multifaceted application has been showcased by various researchers, among them DeWine and James (1988, p. 148), Hargie, Tourish, and Wilson (2002, p. 415), Wiio, Godhaber, and Yates (1985, pp. 88–89). Interestingly, communication audits are often treated as part of broader audits. For instance, a communication audit may be part of a management audit, a marketing audit, or a public relation audit. Presenting the conclusions of a management audit case study, Craig-Cooper and de Backer (1993, p. 110), amongst others, state that:

Indeed, the communication audit, similarly to communication, plays an important role as it influences other activities of a given institution:

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.