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Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective


Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
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Chapter 4: Research and Development Projects


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Chapter 4:  Research and Development Projects

4.0  Opening Remarks

Chapter 4 is devoted to the description of research and development activities performed in an international environment by commercial entities. The aim of this chapter is to gain a better understanding of the mechanisms that enable specialists to deal with research and development tasks, and to obtain a better overview of the settings in which such tasks are undertaken. Chapter 4 is divided into two main sections. In Section 4.1, I focus on the work arrangements in organisations, particularly in globally integrated enterprises. I also briefly present aspects of traditional project management and describe the role of persons participating in project execution. The considerations presented in Section 4.1 support better comprehension of the aspects of research and development project management discussed in Section 4.2. In Section 4.2, I pay special attention to the definition and execution of research and development projects. The focus is on agile project management in contrast to traditional project management as discussed in Section 4.1. In Section 4.2, I also present characteristics of globally integrated research and development project teams.

4.1  From Organisations and Corporations to Globally Integrated Enterprises

In this section, I briefly explain the meaning of the words ‘organisation’, ‘corporation’, and ‘globally integrated enterprise’ as well as the connections between them. In Sections 4.1.1 and 4.1.2, I also discuss the meaning of the words ‘group’ and ‘project team’, respectively. It is necessary to...

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