Show Less
Restricted access

Communication Audit in Globally Integrated R«U38»D Project Teams

A Linguistic Perspective

Series:

Justyna Alnajjar

Communication audit is a relatively new field of research, which has so far been investigated from a managerial point of view. Linguists have not yet researched it. This book summarises existing, mainly managerial, approaches to communication audits and brings to the forefront a linguistic perspective on them. It showcases that their essence is to capture and assess the actual communication behaviour of auditees. The proposed communication audit model, communication audit procedures, and linguistic form sheet can be applied and further developed by scientists interested in taking on research into communication and by practitioners who wish to conduct communication audits in practice.
Show Summary Details
Restricted access

Introduction

Extract



The idea to start dealing with communication audits in professional environments and as a result write a book on the communication audit in globally integrated R&D project teams initially arrived during my intensive research into communication in global corporations that deliver projects (see Zając, 2013). This idea began to develop following a question about communication audits asked by the company’s executives who shared data with me during the time I was researching communication in global corporations. They had been reading that ‘[c]ommunication audits can make a major contribution to organizational success’ (Tourish & Hargie, 2009c, p. 242), and they were interested in conducting a communication audit in their own company. Yet, they did not know how to organise a communication audit and what needed to be prepared. They thought an applied linguist would be able to help.

Furthermore, in the course of my research into business email communication, I became convinced that nowadays, with the enormous similarities between companies’ products and services, it is communication that makes it possible for customers to differentiate between companies and their offer. According to the slogan: ‘good (effective) communication makes a difference!’ It also became of interest to me how such professional communication can be assessed (the so-called ‘communication audit’) and later on controlled and managed on a regular basis, for instance in the form of the ‘continuous communication audit’, (intercultural) communication trainings, workshops, and coaching. Communication audit methodology in general offers, or should offer...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.