Answers to Global Questions from the International Competence Network of Tourism Research and Education (ICNT)
The French Shore Historical Society: Creating new tourism experiences for visitors (Hull)
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John S. Hull
The French Shore Historical Society: Creating New Tourism Experiences for Visitors
Cultural tourism is increasingly recognized as an important motivation for international travelers in search of experiencing the cultural heritage, arts, philosophy and institutions of another region or country (Timothy & Boyd 2003). The UNWTO reports that 37% of all international trips include a cultural component and that cultural tourism is growing at 15% annually (UNWTO 2011). In Europe, the Association for Tourism and Leisure Education (ATLAS) Cultural Tourism Survey (2007) ascertains that the proportion of tourists on cultural holiday has increased from 17% in 1997 to 31% in 2006. In North America, the Travel Activities and Motivation Survey of Canadian Heritage Enthusiasts (TAMS) (2003) determined that 32% of cultural travelers add extra time to their trip, because of cultural, art, historic or heritage experiences.
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