Answers to Global Questions from the International Competence Network of Tourism Research and Education (ICNT)
Green motivation and luxury travel (Languillon)
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Green Motivation and Luxury Travel
We live at a time when environmental awareness is growing among many people. As a result, companies are developing green products and are attempting to stimulate demand through green marketing. Luxury hotels, which are often synonymous with conspicuous consumption, are also embracing the ‘green wave’ and developing comprehensive environmental and social policies (ESP). Despite decades of academic research in the fields of green consumption, tourism motivation and ecotourism, little is known about the influence of green factors on tourists’ buying decision processes. This paper looks at the literature and demonstrates why further research is needed in this area.
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