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The Social Side of Tourism: The Interface between Tourism, Society, and the Environment

Answers to Global Questions from the International Competence Network of Tourism Research and Education (ICNT)


Edited By Michael Lück, Jan Velvin and Bernd Eisenstein

The International Competence Network of Tourism Research and Education (ICNT) covers various areas of research. ICNT’s third book offers insights of tourism experts with a wide range of interest and expertise on the way tourism is understood and worked in different countries around the world. The volume analyses the interface between the social, the natural, and the economic environments and focuses on an increase of competitive advantages and local value creation. This includes the social and cultural perspectives of host communities and tourists.
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Green motivation and luxury travel (Languillon)


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Pascal Languillon

Green Motivation and Luxury Travel

1. Introduction

We live at a time when environmental awareness is growing among many people. As a result, companies are developing green products and are attempting to stimulate demand through green marketing. Luxury hotels, which are often synonymous with conspicuous consumption, are also embracing the ‘green wave’ and developing comprehensive environmental and social policies (ESP). Despite decades of academic research in the fields of green consumption, tourism motivation and ecotourism, little is known about the influence of green factors on tourists’ buying decision processes. This paper looks at the literature and demonstrates why further research is needed in this area.

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