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Beyond Words

Pictures, Parables, Paradoxes


Edited By András Benedek and Kristóf Nyíri

Human thinking depends not only on words but also on visual imagery. Visual argumentation directly exploits the logic of the pictorial, while verbal arguments, too, draw on figurative language, and thus ultimately on images. In the centuries of handwritten documents and the printed book, our educational culture has been a predominantly verbal one. Today the challenge of the pictorial is explicit and conspicuous. In the digital world, we are experiencing an unprecedented wealth of images, animations and videos. But how should visual content be combined with traditional texts? This volume strives to present a broad humanities background showing how going beyond the word was always an issue in, and by now has become an inevitable challenge to, pedagogy and philosophy.
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Notes on Contributors


ACZÉL, PETRA, is Associate Professor at Corvinus University of Budapest and head of the Institute of Behavioural Science and Communication Theory, as well as member of the Social Communication Doctoral School. She studied at Eötvös Loránd University, Budapest, earned her PhD degree in linguistics with the thesis titled Winning with Word: Classical and Modern Argumentation Theory in 2003, and gave her habilitation lecture in 2011. Her research interests are focused on the theory and practice of rhetoric. She is author and co-author of four books and numerous essays on verbal and visual argumentation, persuasive communication and (new) media communication. Her recent publications include contributions to the debate on “new rhetoric” and new media rhetoric, among them her paper “Enchanting Bewilderment: Concerns for Visual Rhetoric”, in András Benedek and Kristóf Nyíri (eds.), Images in Language: Metaphors and Metamorphoses (series VISUAL LEARNING, vol. 1), Frankfurt/M.: Peter Lang, 2011, “Mediarhetoric: Complex Visual Literacy”, in András Benedek and Kristóf Nyíri (eds.), The Iconic Turn in Education (series VISUAL LEARNING, vol. 2), Frankfurt/M.: Peter Lang, 2012, “Visionary Rhetoric: Teaching Imagistic Communication”, in András Benedek and Kristóf Nyíri (eds.), How to Do Things with Pictures: Skill, Practice, Performance (series VISUAL LEARNING, vol. 3), Frankfurt/M.: Peter Lang, 2013, and “Expressivity and Emotion in Visionary Rhetoric”, in András Benedek and Kristóf Nyíri (eds.), The Power of the Image: Emotion, Expression, Explanation (series VISUAL LEARNING, vol. 4), Frankfurt/M.: Peter Lang, 2014....

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